Spruce Skin &
Wax Shoppe
Services
+ Brand Identity
+ Skincare Identity
+ Packaging Design
+ Website Development
Behind the Brand
Spruce is a luxury spa located on the Westside of Olympia, Washington. Annie’s vision for her skincare line included organic, free-flowing shapes — incorporating rings from a tree, a nod to her heritage as the daughter of a lumberjack, as well as representing ripples, as in the way the business extends into the community.
We wanted to showcase the natural ingredients included in Annie’s custom skincare line — Spruce Sprigs, Anise, Almonds, Citrus, Hydration, and a beautiful face to showcase our facial wash. A combination of these icons create our primary logomark.
